HIV/AIDS Public Service Announcements

 " Life is Too Good" PSA Series / 30s , 45s , 60s

Jackie Chan, Pu Cunxin and Peng Liyuan star in these PSAs promoting HIV/AIDS prevention: the first safe sex/condom campaign broadcast in China. This series was seen over a billion times: 400 million viewers seeing the campaign several times each, making it one of the largest AIDS awareness efforts ever.
Click here to watch the Life is Too Good PSA Series
Click here for press releases
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Children Affected by HIV/AIDS / 30s , 45s

A campaign promoting greater acceptance of children affected by AIDS, who often suffer rejection in their villages and schools. The PSAs feature Chinese folk singer and star Peng Liyuan and were widely carried on China’s official broadcasting arm, CCTV.
Click here to watch the Children Affected by HIV/AIDS PSA
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Click here for photos
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Yao Ming & Magic Johnson / 30s , 45s , 60s

Two basketball stars meet to combat stigma and ignorance about AIDS. Made in cooperation with the NBA, it was the first major AIDS public-awareness campaign on Chinese television, widely shown for over two years.
In 2005, China's Ministry of Health honored the campaign as model AIDS programming.
Click here to watch the Yao Ming & Magic Johnson PSA
Click here for press releases
Click here for articles
Click here for photos
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"Do you know" / 30s , 45s

Produced in association with CHAMP (China HIV/AIDS Media Partnership)
Click here to watch the Do you know PSA
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Click here for photos
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Migrant Workers / 30s

Features Chinese actor Pu Cunxin with migrant laborers, promoting the need for HIV/AIDS awareness.