2003
Thomas Lennon and Ruby Yang, two independent filmmakers, founded the China AIDS Media Project – the original name of the Chang Ai Media Project.

2004
In co-operation with NBA and The Aaron Diamond AIDS Research Center’s Dr. David Ho, we created the first widely seen AIDS awareness campaign on China’s airwaves, featuring basketball stars Yao Ming & Magic Johnson. This anti-stigma campaign featured the two men shooting hoops, having casual physical contact and sharing a meal together; it won an award from China’s Ministry of Health and, four years after it was made, is still being shown in China.

2005
A university student appears in our documentary, “Julia’s Story,” the first person on Chinese television to tell of her experience contracting the HIV virus from sex.

2006
The China AIDS Media Project created a Public Service Announcement (PSA) campaign to promote the welfare of children living with HIV/AIDS. Made in cooperation with China’s Ministry of Health, it featured the Chinese folk singer and star Peng Liyuan, and was shown several thousand times on China’s governmental broadcasting arm, CCTV.

2006-2007
Chinese TV stations donated airtime with a commercial value exceeding RMB100 million (USD14.2 million) towards our HIV/AIDS awareness campaigns, making these among the largest AIDS education campaigns in the history of the disease.

2007
“The Blood of Yingzhou District” wins an Oscar for Documentary Short Subject at the 2006 Academy Awards. The film follows the lives of children orphaned by AIDS in remote Anhui villages, where traditional obligations to family and neighbor collide with terror of the disease. Produced by Thomas Lennon and directed by Ruby Yang.

2007
The company’s AIDS awareness PSAs - “Life is Too Good: Protect Yourself, Treasure Others” – was a breakthrough in China, the first safe-sex/condom campaign to be broadcast. Featuring superstar Jackie Chan as well as noted Chinese celebrities Peng Liyuan and Pu Cunxin, the campaign was viewed by more than 400 million Chinese. It has received over 10 million downloads on the Internet, via 56.com, the leading video-sharing website in China,and is still being shown in China’s buses, airports and other so-called mobile or outdoor media.

2008
The China AIDS Media Project rebrands as the Chang Ai Media Project as it took on new campaign issues: the dangers of smoking and the need for clean air and water.

2008
A PSA campaign launches on the dangers of second-hand smoke. Made in cooperation with the China Center for Disease Control, it was timed to coincide with the smoke-free Beijing Olympics and to link Olympic pride with the promotion of smoke-free environments. The campaign was seen 500 million times, receiving about US$6 million dollars in free air-time from Chinese broadcasters.

2008
“Tongzhi in Love,” a portrait of three young gay men, premieres at film festivals in the USA and Europe. “Frog” Cui and his friends are torn between the lures of big-city life and the unyielding traditions by which they were raised. Frog loves his family; does that mean he must honor his duty to them by marrying and bearing a child?